Here are some questions you need to ask your self to ensure your press release success
Is the topic newsworthy? Is it something that people want to read about? Is it new? Would it interest the editor of a particular publication? Is the topic or the angle you’re using controversial?
Does it have a new twist? Have you included the most important benefits first? Does the headline shout out something controversial or unique? Have you written it in a “what’s in it for me”, benefit-orientated way?
Is it easy to read - double spaced with wide margins? Are you submitting it with enough time to meet a publication’s deadlines? Have you introduced a ‘spokesperson’ for the company? Have you included statistics or quoting authorities to back up your claims?
Have you checked and double checked the facts? Does it include all your contact details including e-mail, fax, address and telephone? Have you included a good quality photo that is visually appealing? Is it long enough to contain all the facts? Does it contain any padding?
If so, cut it.
Without this checklist your advertising campaign could fail!