In this day of cut throat competition, the small and the medium businesses are generally left out of the lime light, they struggle to get their share pf recognition, this is mainly because they cannot advertise as much as their larger counterparts can. But still in order to capture a decent market share, most of the times, even these small and medium businesses are forced to advertise and thus increase their cost out of proportion. A better and a cheaper alternative to this is small business PR, not only is this free but it also provides quicker and surer results as compared to advertising.
Here we have for you a few small business PR strategies that can help you to increase your business, it is obvious tat the strategies have to be customized by you to suit your personal needs such as the work environment, client base etc, but these strategies should give you a brief idea as to how you can go about with small business PR strategies.
1. Covert a part of your business in to a meeting place. It is very important that people actually come to your business, before they can become your customers. In order to draw people to your business you can provide them with a special meeting place, this becomes very effective in case you are in a business that faces tough competition or else you are in a n unconventional business.
Next it is very important that you have some fun activities for the members to be occupied; you can organize some fun games or a lecture.
It is important that the topic of the meeting should be such that it is of concern to a majority of the members, this way you will be able to gather their attention.
Another thing to keep in mind is that the topic that you choose should be one that is related to your business. These small business PR strategies can really help you to take your business to0 new success.
Try and hold a competition with a difference.
In order to add that extra zing to your competition it is important that you hold such competitions in which you are trying to break a record. In case your place is dinner then incite the people to break the Guinness book record in eating. In case your business is to make chairs then you can ask the people present to bet on the fastest time in which you will be able to prepare a chair.
If you want to be in the news then it is a good idea to organize competition for those selected people who make it to the news.
i. You can have a competition for disabled people, street children or elderly people.
ii. In case you want to get a provocative image of your business, ten you can hold competition to that effect.
iii. You can have a competition in which men can compete against machines such as a computer or equipment; this small business PR strategy should be really interesting.